Final Project: Letterhead

This was my final letterhead design. I didn't want to make it overly complex and look over done. A simple border and contact information makes it looks professional and to the point.

Final Project: Brochure

For the brochure, I wanted it to be imformative of what HawkEye does as a company. On the inside of the brochure, there's a page of detailed description for the different designs HawkEye can make to a wingsuit, and how it effects the suit during flight.

Final Project: Business Card

The business card was something I wanted to make loose and fun, yet also professional. The text and logo we’re made to catch the viewer’s attention.

Business Card Drafts

Letter Head Drafts

Company Questionnaire

1)  What is your business?

We make wingsuits.

2)  Describe your business in one sentence

We design and manufacture hand made professional wingsuits for professionals and people who are looking to get into the hobby.

3)  Who is your target audience?

Skydivers. Teenagers and Adults. Athletes. Men and Women. Thrill Seekers. 

4)  Who are your competitors?

Phoenix-Fly

http://www.phoenix-fly.com/products/wingsuits

Tony Wingsuits 

http://www.tonywingsuits.com/

Wicked Wingsuits

http://wickedwingsuits.com/

Birdman

http://www.bird-man.com/index.html

5)  What makes them better/worse than your product/service?

Phoenix-Fly is the most professional out of the group. Their website is specific to wingsuits and is visually appealing. Tony wingsuits is slightly less professional. They offer the same product, yet it’s not a visually striking as it could be. Wicked Wingsuits have a simple website, that’s effective to attending to their customers specific needs. Birdman wingsuits don’t even have their site up and running. They only have a backstory to their company. 

6)  Do you currently have an identity?

Yes, our company logo and identity is established.

7)  What do you like and what don't you like about it?

I like the logo overall. I might change the coloring though, as the coloring now I feel could be better. The light and dark brown color scheme doesn't stand out, and I want my logo to really catch the human eye's attention. 

These following questions might seem silly, but their purpose is to help generate ideas.

1) How do you want your company image to be seen in two years?

I want to be realistic about HawkEye’s goals for the future. I see my company successfully planted in the wingsuit manufacturing industry. I also see a consumer that comes to HawkEye to find what we give them that other wingsuit companies don’t. We will be known for making custom suits, where the customer can choose to make their wingsuits online (like Nike does with NikeID). If they wanted to add a custom logo, they could for a increased price to their order. If my company is known for that in two years, we will be in the place that we need to be. 

2)  If your comapny was an animal, what would it be and why?

Our company mascot is in our logo and our name. “HawkEye” provides our customers with an association to our company and our products. The hawk on the company logo will be placed on all our products.

3)  If your company/brand was a person, who would it be and why?

Our company would best be represented by Felix Baumgartner. He recently broke the world record for highest skydive. From a capsule that was being carried by a large balloon, he was able to jump from the stratosphere. He reached a estimated speed of 834 mph during his decent. If HawkEye could get him to represent our company, it would increase the curiosity of our product. His amazing jump is not only right up our alley, but he is famous across the world for his feat. This could propel HawkEye and Felix into a bright future, if done correctly. 

4)  If your company was a object, what would it be?

A custom made wingsuit. 

5)  If your customer was a cartoon character, who would it be?

My cartoon customers would likely be the character’s from the show Rocket Power. 

Project 4: Lyrical Collage

For this project, we had to create a collage that was based from a lyric or poem we like. I recreated a revolutionary war battlefield from scratch. I'm happy with the way the final product came out. If there was some final touches that I would change, it would be the smoke. In the future, I'll be able to add more to this picture when I've mastered that side of photoshop.

Assignment 6

Here's my first try for Assignment 6

Iron Man Project

This project we had to outline real life objects. I chose an Iron Man 2 poster. It was challenging, but I'm happy with the way it turned out.

Homework: Due 10/15

For this homework assignment, he had to outline a three part drawing that was done in class.

Logo Ideas

Here are my drawings for the logo project. I chose the first sketch, because I believed it would represent the company the best.

Project 2: Company Logo

For this project, we had to create a unique company and then create the company's logo. HawkEye manufactures personalized wing suits. They target the wing suiters that want to take their hobby to the next level. Each wing suit is hand made to the customers specific measurements, and is made with only the best materials.

Text Outline Homework: Due 10/3

Homework: Company Logos

5 fictional companies

1.) Name: HawkEye 

Description: A small specialized company that hand makes wing suits.

2.) Name: Legacy Studios

Description: Video game developers.

3.)Name: Bazooka Spud

Description: This company makes military grade potato guns.

4.) Name: HeroTime

Description: They dress up as a desired super hero for a client (Superman, Batman, etc.) Their motto is “be the hero”.

5.) Name: Deep Blue

Description: Professional diving instructors. They only take a select few of the people who apply to their program. 

Justin Shelbourne

Digital Arts

Company Logo Critique 

9/24/12

Not only is this my favorite game developer, I’ve always loved their logo. The font is to the point, and in my opinion represents their professionalism. They left all the personality of the logo in the paw print. Nothing about this is over bearing or over done. It’s clean and has always given me a positive image about the company. 

I remember as a child being excited to go celebrate a friends birthday party here, but the company has been struggling lately. Even though their struggles haven't being based from their logo, this doesn’t dismiss the problems I have with it. The mouse himself looks outdated. Colors could improve the logo, but it still looks plain. The outdated look is a metaphor for the company, who’s hay day was during the 1990’s. 

Lays’ logo is also simple, but is still professional. The color scheme is appealing. My favorite part of the logo is the red ribbon rapped around the yellow circle. It gives it a warm feeling. 

This logo is plain, but it gets to the point. They let their products do the talking. I know when I see Sony’s logo, I associate professionalism and amazing entertainment systems. The best part of this picture is the “make.believe”. If they added a different color scheme, it could add the excitement it needs.

Sprite’s logo is pretty complex. They have the font backed by an explosion of their soda, which immediately I associated with “refreshing”. The lemon lime above the Sprite font is perfect. It’s the same thing that Naughty Dog did, giving all the personality to one subject in the logo. I like their logo, even though it is complicated. 

Amy Hennig: Naughty Dog's MVP

Amy Hennig: Creative Director/Writer

Here's a quick bio about creative director Amy Hennig at Naughty Dog. She's my inspiration for where I want to be in my career. Truly an amazing person, creatively and personally. 

                                                 Amy Hennig: Naughty Dog's Creative Director

Studio Art for Naughty Dog

                          Here's studio art for Naughty Dog's upcoming title, named "Last of Us"

just a little about me

I'm from Rowley MA, a small Massachusetts town where fishing is the primary economy. Left the small town life and came down to Florida to experience new things and to follow my dream to work for Naughty Dog animation/game studios based out of California. I switched my major to Digital Arts the second semester of my sophomore year, and I'm looking forward to this class and what it has to teach me. I take this class as the beginning steps to the road ahead for my dream to work for Naughty Dog.